Jura J10: two-minute review
If you like elaborate coffees with flavored syrup, the Jura J10 is the fully automatic coffee machine of your dreams – and if you don’t, it might just change your mind.
The J10 also does a great job of the basics, producing consistently rich and well-balanced espresso thanks to a grinder that monitors the consistency of the grind, from which the J10 recommends the optimum temperature and extraction time for each drink (while still letting you tailor the settings to your preferences). The crema isn’t quite as thick and stable as that created by the KitchenAid KF6, but it’s still up there with the best espresso machines – and the J10 has a lot more to offer besides.
In addition, its cold brew option works well as well, and is in fact one of its stand-out features. It uses a different process to the Jura Z10 we reviewed back in 2023. The Z10 also offered a cold brew option, but the J10 works by pulsing water slowly through the grounds rather than forcing it through at high pressure, as you can see in the video below, which the company says should yield a more rounded flavor.
During tests, I found the process delivered a similar flavor profile to traditional overnight cold-brewing methods, taking the bitter notes out of your beans and producing a drink that’s much smoother than one brewed hot. With an ice cube or two to bring down the temperature a bit further, you’d be hard-pressed to differentiate it from the real thing.
The J10 certainly isn’t a cheap option; even if you’re currently placing takeaway coffee orders several times a week, it will take some time for it to pay for itself. Nevertheless, it’s a pleasure to use. The Sweet Foam system isn’t complicated, but it’s implemented perfectly and works exactly as promised. The flavor is distributed evenly throughout the milk rather than being concentrated in the bottom of your cup, so you’ll actually need less syrup for the same intensity of sweetness, and you can use any type of coffee syrup you like, including sugar-free ones.
The J10 does an impressive job of texturizing milk, on a par with the excellent Siemens EQ900 Plus, and with a dose of syrup its foam is even more stable, lasting to the very last drop.
It has a couple of quirks, though. The drip tray is unusually shallow, which means you have to take care not to spill its contents, and the customization menus time out sooner than I’d like. Overall, however, the Jura J10 is a treat to use.
Jura J10: price and availability
- Launched in early 2025
- Priced at £1,795 / AU$3,990 (about $2,300)
- Not yet available in the US, but that may change soon
The Jura J10 launched in early 2025, and is available to buy direct from Jura and from a handful of third-party retailers. It has a list price of £1,795 / AU$3,990 (about $2,300), but at the time of writing (March 2025), it isn't yet available to buy in the US. Other Jura machines are available in the States, so hopefully it will only be a matter of time before it hits those shores.
Jura is charging a premium price for its fully automatic espresso machine then, but it isn't the most expensive around. It comes in less than both the Siemens EQ900 Plus (also a great option for well-extracted espresso paired with perfectly foamed milk) and the KitchenAid KF8 (more stylish to look at, but not so good with dairy).
- Value score: 4/5
Jura J10: specifications
Jura J10 review: design
- Hopper for whole beans and ground coffee
- Detects which of its two dispensers you're using
- Sweet Foam system attaches to milk texturizer
The Jura J10 is a smart-looking espresso machine with a glossy piano-black finish. The exterior is made entirely from plastic (even the silver-colored components), which in my opinion isn't a bad thing – the whole machine is easy to wipe clean and isn’t excessively heavy. Some of its rivals weigh over 37.5lb / 17kg, so a machine I can move easily is a refreshing change.
Unusually for an automatic coffee machine, it has two dispensers: one in the middle for coffee and hot water for espressos and americanos; another on the right for lattes, cappuccinos, and steamed milk, with optional syrup added as the milk is texturized.
There’s a single, generously sized hopper on top, with an airtight seal to keep your beans fresh. Like the KitchenAid Fully Automatic Espresso Machine K8, the Jura J10 also has a chute for adding a scoop of pre-ground coffee, if you want to try something different.
Personally, I prefer the twin-hopper setup of the Siemens EQ900 Plus, which can be filled with two different beans at once. Nevertheless, it’s still nice to have an option if you want to switch to decaf in the evening, or have a guest who’s particularly fond of a certain bean or blend.
The J10's water tank is accessed by lifting a flap at the top of the machine and then pulling it out of the side. It’s easy to remove, reinsert, and carry to the tap thanks to a convenient folding handle. The J10 is supplied with a water filter, with a cartridge that pushes onto a plastic adapter and then twists into place in the bottom of the tank to help reduce limescale buildup and remove impurities. Additional filter cartridges are available direct from Jura for $20 / £15.95 / AU$27.90 each.
The only drawback of the design (and it’s a minor one) is that the drip tray is wide and long, but shallow, which makes it relatively easy to spill the contents while carrying it to the sink. The machine doesn’t warn you until it’s almost full, so I found myself emptying it before I was prompted to avoid getting water on the floor. I did appreciate the spout shape at the back of the tray, though, which makes it easy to pour out the contents when you get it over the sink.
In general, the milk systems of fully automatic coffee makers are quite ugly, often taking the form of open plastic tubs attached to an otherwise stylish machine by a length of slightly medical-looking rubber tubing. This isn't the case with the Jura J10, which has a glass milk container with an airtight lid that’s designed to be stored in the fridge between uses, and which attaches to the machine’s foaming dispenser using a tube with a metal sleeve. It’s a much more stylish solution than most, and works well.
You do get a plain plastic tube, but this is only used for cleaning the milk system. The Jura J10 comes with a two-part tank that sits on top of the drip tray when it’s time for a deep clean. Just add some cleaning tablets (again, available to buy from Jura), choose the program, and the machine will do the rest, pouring hot water onto the tablets to make a cleaning solution, pumping it through the unit, and depositing the waste water into the smaller section ready to be poured away.
The Sweet Foam system uses a small container that you fill with your preferred syrup (regular or sugar-free), which you attach to the milk foamer. As the steamed milk is dispensed, it becomes infused with syrup, distributing the flavor evenly throughout the milk.
- Design score: 4.5/5
Jura J10 review: performance
- Espresso is consistently well-extracted with rich crema
- Milk is perfectly foamed, and Sweet Foam system works brilliantly
- Cold brew tastes authentically milk and well-rounded
There’s an impressive assortment of presets, including espresso drinks, hot and steamed milk, and hot water. Tap the arrow button above the drink menu and you’ll see a set of extra options including cold brew, extra shot, and Sweet Foam. Select one of these, and you’ll see an icon over the drinks that can be prepared in the way. It’s a smart system that means you don’t have to browse through multiple menus to prepare custom drinks.
As you’d expect with a premium automatic coffee machine, you can also create your own custom beverages, adjusting the temperature, volume, and brew time to suit your preferences. It’s also easy to tweak the machine’s own presets, which is a nice feature that means you can tailor the whole menu to suit your tastebuds – and your cups.
I was occasionally frustrated when the customization menus timed out and returned me to the home screen before I’d finished making my choices, but that was the only drawback for me. I just had to be more prepared and not spend time dithering.
When you select a drink, the machine will recommend a grind setting from "mild" to "intense". This is fairly unusual – most fully automatic espresso machines I’ve tested will adjust the grind size for you automatically, and again you’re not given a huge amount of time to do it.
Both dispensers can be easily moved up and down to accommodate different sized cups, and the J10 has a system called Coffee Eye that detects which one your cup is beneath, and only displays beverages that will be dispensed there. It’s a clever addition, and one that eliminates any potential confusion. The machine also has different colored lights that illuminate to show where you’ve placed your cup – white for the espresso dispenser, and amber for the cappuccino dispenser.
The Sweet Foam container lets you control the amount of syrup added to the milk, allowing you to tailor the flavor to your preferences, and you can use any type or flavor you want, including sugar-free. I used a Tate & Lyle coffee syrup provided by Jura; not only were the results delicious, with the flavor distributed much more evenly than it would be if you simply added a pump of syrup to the cup, it also made the foam on my latte macchiato even more stable and long-lasting.
You have to remove and clean the container after each use, but this doesn't require much effort. Having the syrup in some sort of tank inside the machine for use on-demand would mean the machine would need another type of cleaning cycle to wash out the sugar, and you’d be limited to one type of syrup at a time.
In the J10's setup, the syrup doesn’t enter the rest of the milk system at all, so there’s no sugar in the machine to act as a breeding ground for bacteria. Plus, you can use a different flavor whenever you feel like it. I washed the container by hand, which took only a moment, and Jura recommends popping it in the dishwasher once a week for a deeper clean.
I was particularly interested to try the cold brew option, which promises authentic-tasting cold coffee drinks in moments, with the same flavor profile as cold brew that's been extracted in the traditional way over the course of many hours. Cold brew does take longer to dispense than a shot of hot espresso, but not by much – it drips from the dispenser, rather than issuing in a stream – and the taste is very impressive. It might not be quite as flavorsome as authentic cold brew, but it’s very close; it's sweeter, with far less bitterness than espresso brewed hot. Throw in some ice and I think you’d be hard-pressed to tell the difference.
Like any fully automatic coffee maker, the Jura J10 requires regular cleaning to keep it hygienic and ready to brew. One feature I particularly appreciated was its ability to run a rinsing cycle automatically when it hasn't been used for a certain period of time. This is something I’ve only previously seen on commercial bean-to-cup machines, and it makes a lot of sense. You can tinker with the cleaning and maintenance settings (including rinsing) by tapping the small arrow button on the bottom of the coffee menu.
- Performance score: 5/5
Should you buy the Jura J10
Buy it if
You enjoy decadent coffee drinks
The Jura J10 lets you replicate even complicated coffee orders at home, and gives much better results than just adding a pump of syrup to your cup.
You enjoy cold brew
The J10's updated cold brewing system is fast and effective, producing a flavor profile strikingly similar to coffee brewed cold overnight.
Don't buy it if
You prefer traditional coffees
If syrup and cold brew aren't your thing, you can get excellent results from a more affordable machine such as the standard Siemens EQ900.
You're a bit clumsy
The wide and shallow drip tray can be prone to spilling if you're not careful, and the J10 won't warn you until it's very full.
Jura J10: also consider
Not completely sold on the Jura J10 coffee maker? Here are two other premium bean-to-cup machines for you to consider.
Siemens EQ900 Plus
Another premium fully automatic espresso machine, the Siemens EQ900 Plus makes the best latte macchiato I've had at home. If you want a more affordable option, the standard EQ900 is very similar, only lacking the smart cleaning function.
Read our full Siemens EQ900 Plus review
KitchenAid KF8 Fully Automatic Espresso Machine
Not interested in syrup or cold brew? The KitchenAid KF8 brews exceptional espresso, and has specially configured settings to handle both dairy and milk substitutes.
Read our full KitchenAid KF8 Fully Automatic Espresso Machine review
How I tested the Jura J10
I used the Jura J10 with three different coffee beans: my favorite Burundi and Panama Winter Blend from local coffee shop Mokoko; Jura Malabar Monsooned India Pure Origin; and Jura Cafe Creme Guatemala, Brazil, Costa Rica Blend. The latter two were provided by Jura, along with Tate & Lyle Barista caramel syrup.
I used the milk system with chilled whole milk, purchased that day. For more details, see how we test, review, and rate products on TechRadar.
First reviewed April 2025
